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Friday 1 January 2016
Monday 16 December 2013
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Tuesday 3 January 2012
Using Videos in Viral Marketing
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don't forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you've made a video the impact will be better if you send the clip as an attachment rather than stream it. It's cheaper and, if you're not hosting it, it's more viral, too.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don't forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you've made a video the impact will be better if you send the clip as an attachment rather than stream it. It's cheaper and, if you're not hosting it, it's more viral, too.
Related articles
- Jivox One of The First Interactive Online Video Ad Platforms to be VPAID and VAST Certified (prweb.com)
- Jivox Introduces "Plug-n-Play" In-Stream Video Ads, Reporting for Display Ads and Performance Tracking Features (prweb.com)
- The Week's Best Viral Videos & Video Marketing Lessons - New Years Edition (reelseo.com)
- Is banner advertising effective for small companies? (marketing.yell.com)
- New Study Shows What Works for Online Video Advertising (prweb.com)
- After Much Consideration I Give You: The 32 Best Viral Videos Of 2011 (reelseo.com)
- Marketers Use Online Video to Complement, Not Cannibalize, TV Ads - eMarketer (huguesrey.wordpress.com)
- Chris Jericho: Master of the Viral Video (klqwrestling.com)
- 7 Online Video Trends to Watch in 2012 (edocr.com)
- Unruly's Viral Spiral Tracks The Most Viral Ads All The Way Back To 2006 (socialtimes.com)
- 10 Of The Best Viral Video Ad Campaigns (makeuseof.com)
- What is banner advertising? (marketing.yell.com)
- Future of Engagement: Viral Video Syndication (growmap.com)
- How To Make Online Video Work For Your Business (reelseo.com)
- Google Dominates Online Video Views; Takes Almost Half of 40 Billion Views (simplyzesty.com)
- The Weekly Online Video News Round Up - YouTube Update Edition (reelseo.com)
- You: Watch Geordie Shore Season 2 Episode 4 - Online Streaming Video (sportsviews.com)
- Pre-roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012 (reelseo.com)
- Online video providers planning 'Upfronts' for ad sales, just like TV (theverge.com)
- Adstream announces digital portfolio and asset management system (mumbrella.com.au)
Using Forums in Viral Marketing
Image by glennharper via Flickr |
Forums aren’t marketplaces but when used as such, the marketers’ actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can ban them from the site with the click of their mouse.
In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. Of course, it also means abiding by and all rules that exist. By doing this, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.
This type of marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum grants .sig files only after a member has created one hundred valid posts and another has disallowed ads in sig files altogether.
Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic. It is not there to advertise products and services. By focusing on the topic and posting questions and answers, a marketer’s reputation will grow and this creates the potential for sales naturally.
Related articles
- Internet Viral Marketing Hints and Tips - Ebook Marketing (siliconvalleylatinoleadership.com)
- Buzz Marketing/Viral Marketing Ad Agency Offers Free Webinars and Reports on Viral Advertising and Social Marketing (prweb.com)
- Understanding Successful Viral Marketing Campaigns (madrasgeek.com)
- The 10 Most Successful Automotive Viral Marketing Campaigns of 2011 (automobiletrendscom.wordpress.com)
- Viral marketing tips for business success (slideshare.net)
- Introduction to Viral Marketing (jackbrading.wordpress.com)
- Viral Marketing and Consumer Marketing (intelligentdesignsmedia.com)
- Video: Bill McIntosh Launches New Viral Marketing WordPress Plugin With A $10,000 Viral Contest & YouTube Promotion (prweb.com)
- Forum Marketing Tips (logicpath.com)
- Successful Forum Viral Marketing (stevepryor.wordpress.com)
- 3 Secrets of Article Marketing that Will Help You Right Away (tfollowers.com)
- Some Tips To Ensure an Effective Marketing Strategy Forum (marketingmoaner.com)
- How to Create a Business Image in Forum Marketing (leccoworkshop.com)
- Forum marketing tips (billmorgan205.wordpress.com)
- Social Media Marketing - What, How and Why (socialmaximizer.com)
- FaceLube Trophy SEO Series: Why Online Forums are Good Traffic Source (bestmensfacecare.wordpress.com)
- Tips for Online Forums as a Marketing Tool (goactiontank.com)
- Forum SEO Tactics (ronmedlin.com)
- 10 Tips for a Better Forum Marketing Strategy (georgescifo.com)
Monday 2 January 2012
Using File Sharing in Viral Marketing
Image by atmasphere via Flickr |
There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum of a million people on any given day does offer some rather intriguing possibilities.
People like using file services to download music for two simple reasons, they’re free, and there is an incredible selection. The fact is Pandora’s Box has been opened. In Napster’s wake, other quasi-legal services quickly emerged… a lot of them. Even if they are closed, others will succeed them.
Major record companies would like to think otherwise but they are never going to stop file sharing. Net users are file sharers…plain and simple. Long before the Internet came into being, people made cassette tapes of their favorite music for their friends…cd burners are so much easier and faster.
So how can you use this to help your viral marketing campaign along? Think about this. Once someone downloads your MP3 files and those files are available on that listener’s hard drive, viral marketing begins. After two users start sharing your files, suddenly, your music is on the hard drive of a second computer…then a third… and on and on. When users are searching and they find your music on a lot of different computers, they are more likely to download the files. It’s just a matter of time before you’ll find your files showing up in more and more places.
No matter what genre music you play…Rock and Roll, Country, Tejano, Mozart sonatas, Heavy Metal, of Brazilian Jazz, there is an audience for it somewhere.
In this new paradigm, you aren’t hawking a product, you are offering free music via a medium that lets you be directly connected with your audience.
People like using file services to download music for two simple reasons, they’re free, and there is an incredible selection. The fact is Pandora’s Box has been opened. In Napster’s wake, other quasi-legal services quickly emerged… a lot of them. Even if they are closed, others will succeed them.
Major record companies would like to think otherwise but they are never going to stop file sharing. Net users are file sharers…plain and simple. Long before the Internet came into being, people made cassette tapes of their favorite music for their friends…cd burners are so much easier and faster.
So how can you use this to help your viral marketing campaign along? Think about this. Once someone downloads your MP3 files and those files are available on that listener’s hard drive, viral marketing begins. After two users start sharing your files, suddenly, your music is on the hard drive of a second computer…then a third… and on and on. When users are searching and they find your music on a lot of different computers, they are more likely to download the files. It’s just a matter of time before you’ll find your files showing up in more and more places.
No matter what genre music you play…Rock and Roll, Country, Tejano, Mozart sonatas, Heavy Metal, of Brazilian Jazz, there is an audience for it somewhere.
In this new paradigm, you aren’t hawking a product, you are offering free music via a medium that lets you be directly connected with your audience.
Related articles
- Spain is No More a File Sharer's Safe Haven (techie-buzz.com)
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- Freebie Find: Free Music from NPR (suddenlyfrugal.com)
- "Spanish Napster" Victorious As Court Rejects Major Label Copyright Case (talesfromthelou.wordpress.com)
- The Music Will Be Coming Back! (somevelvetblog.blogspot.com)
- Napster Being Shut Down (entertainment.slashdot.org)
- RIP Napster (mashable.com)
- RIP Napster--again (news.cnet.com)
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- UK music downloads up, but album sales down (techradar.com)
- Bearshare Introduces Version 9, Now Available For Download (prweb.com)
- Free Music Download Site Songgy.net Launches, Providing Top Albums in Hindi and English (prweb.com)
- Download Free Unlimited Music no More; Zaptunes to Shutdown (prweb.com)
- Free Music Download Site Songgy.net Launches, Providing Top Albums in Hindi and English (prweb.com)
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Viral marketing
Using E-Mail to Achieve Objectives
Image by elvis_payne via Flickr |
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.
Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.
Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best.
On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.
The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.
A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable.
Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.
Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best.
On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.
The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.
A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable.
Related articles
- Introduction to Viral Marketing (jackbrading.wordpress.com)
- Viral marketing tips for business success (slideshare.net)
- Understanding Successful Viral Marketing Campaigns (madrasgeek.com)
- Internet Viral Marketing Hints and Tips - Ebook Marketing (siliconvalleylatinoleadership.com)
- Viral Marketing-The Seed to Spread (millionairemarketingclassroom.com)
- Are We Immune To Viral Marketing? (wired.com)
- The great viral marketing hoax (adigaskell.org)
- Guest Post: 3 Smart Ways for Small Business Viral Growth (socialwayne.com)
- Viral Marketing and Consumer Marketing (intelligentdesignsmedia.com)
- Goodbuzz.org extends traditional tipping model to advertising! [Viral Marketing] (trak.in)
- Infographic of the Week: Understanding Viral Content Marketing (othersidegroup.com)
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